Google points to many ways it can win in A.I. even as online ad market shows cracks

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Google is securing its place as an artificial intelligence powerhouse, even as it faces long-term challenges in search.

was more troublesome, as the company issued a disappointing forecast, sending the stock down almost 20%.

Search revenue, which makes up the majority of Google's ad business, also saw steady growth. That's a relief to investors, some of whom have grown concerned that traditional search users will be moving to generative AI chatbots from OpenAI andMicrosoft's Bing search engine integrated OpenAI's ChatGPT early this year.

, will be widely available to the public. The company has said SGE will be able to synthesize search results from complex queries."Over time, this will just be how search works," he said, pointing to different search options the company is working on for users. "It really gives us a chance to now not always be constrained in the way search was working before. It allows us to think outside the box. We are ahead of where I thought we'd be at this point in time.

 

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