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Molson Coors sheds no tears as Tilray buys its remaining 58% stake in THC drink company Truss Beverage

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Molson Coors pulls back from cannabis drinks to focus on other growth opportunities, as Tilray buys its stake in Truss Beverage

Tilray Brands Inc. said Friday it is buying the remaining 57.5% equity ownership of Truss Beverage Co. from Molson Coors Canada to gain full control of the THC drink maker, for an undisclosed price.

A Molson Coor’s spokesperson said the drink conglomerate is turning products with more growth potential such as whiskey, energy drinks, a flavored alcohol beverages. Tilray Canada president Blair MacNeil said the deal will further strengthen its No. 1 cannabis market share position in Canada and position the company “at the forefront of the adult-use beverage sector.”

 

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Tilray buys remaining 58% stake in THC beverage company Truss Beverage from Molson CoorsTilray Brands Inc. said Friday it is buying the remaining 57.5% equity ownership of Truss Beverage Co. from Molson Coors Canada to gain full control of the...
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