Charli D'Amelio shows off the family's new shoe line. Photographer: Allison Zaucha/Bloomberg , Bloomberg
The sisters have more than 200 million combined followers on ByteDance Ltd.’s TikTok alone, with Charli as the No. 2 name on the entire platform. Both have signed their share of influencer contracts and endorsement deals to capitalize on their fame and gigantic Gen Z fanbase. The family, including the girls’ father, Marc, and mother, Heidi, talked about the next step of starting their own business that encompasses all of the D’Amelioverse.
Their business line debuted with footwear, which launched in May. The D’Amelios brought on former Camuto Group executive Lauren DiCicco to head up design. Products include $119 faux fur slides, $189 platform boots and neon pink pumps that look straight out of Barbie Land. The family next wants to get into the food sector, planning to use the most recent financing round to fund a new line of yet-to-be-revealed snacks.
“I don’t personally understand it,” Charli said. “It’s something very new. There’s no rule book for it. And how do you ever truly understand the impact that you can have on someone’s life, you know?”