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Collaborations facilitate the process of creating, testing, refining, and elevating an idea. So, while he points to affordability, sustainability, and resiliency as critical, awareness is equally necessary. Fortunately, collaborations can be an excellent tool to broaden visibility. St. Germain says the Nashville-based company has other laboratories to test durability of products, exposure to natural elements, along with research into raw materials. Then, with NRRI, LP is able to perform hands on applications of the end use of its products.
LP helps NRRI understand what products would be relevant to those examples. Then, the partners can look at where the industry is headed and make proactive, strategic decisions.