Organizations truly committed to making a social impact will be transparent with their mission and reporting.Stating intention is a good start, but now you must measure the impact of your positive actions. Define how you will do this by setting up key KPIs, which can be nuanced for your own organization or industry. The way a recruiter can measure its social impact will be entirely different from how a community food bank will track theirs. provide a relevant, clear and motivating comparison.
Through proactive self-assessment, you can consistently track your organization’s social impact, identify areas for improvement and report on development. Whether you set your own KPIs or follow the SDG framework to establish clear areas of focus, you can also use these goals to set a precedent for how you expect your wider network of suppliers, customers and investors to operate.
All employees must understand an organization’s social initiatives and contribute to its success. Whilst educating current employees will support eradicating behaviors that do not contribute to your social impact KPIs, it is also critical that new hires are committed to their employer’s purpose.
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