Liverpool investment: What is Dynasty Equity, why was FSG seeking cash and will this lead to a takeover?

The pair linked up for this new project. Both have deep roots in sport, but little history of working in English football.

This was no snap decision, though. The co-owners have had tight relationships with FSG for years and the groups know each other well. When they set up Dynasty in late 2022, it coincided withand, through connections with Morgan Stanley and fellow bankers Goldman Sachs, as well as Ginsberg’s long-term position with FSG, an agreement was eventually struck.

Initially, FSG was considering a full sale but that stance changed owing to the lack of suitable offersby one expert. As no would-be buyers were forthcoming, other options were considered, and there were conversations elsewhere before Dynasty emerged as what is seen as the perfect partner.Why is FSG not simply paying off the bank debt and the costs of the Anfield Road Stand?

Is this the precursor to FSG further diluting their shareholding in Liverpool — or even selling up completely?

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Liverpool secure minority investment from Dynasty Equity as FSG make statementLiverpool owners FSG have agreed a deal with New York-based Dynasty Equity to pay off bank debt
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Liverpool owner FSG sells minority stake to U.S. investment firmLiverpool owner Fenway Sports Group (FSG) has sold a small stake in the club to American sports investment firm Dynasty Equity. The deal is worth between $100million (£82m) and $200m (£164m). Based on Forbes’ $5.3billion (£4.3bn) valuation of Liverpool, that represents a minority investment of between 1.9 per cent and 3.8 per cent. The influx of cash will be used by FSG to heavily reduce bank debt and cover the cost of projects such as the Anfield Road Stand redevelopment and the repurchasing of the Melwood training ground for the club’s women’s team. It will not result in a...
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