China remains key market for local firms, says Enterprise Singapore

CHINA will continue to be a key market for Singapore companies, an Enterprise Singapore official said on Wednesday morning.

About 30 to 40 firms have signed up with the SBF so far, with about two-thirds of them returning visitors, according to the association, which wants to set up pavilions for trade in services, food and agriculture, and"quality life" at the expo.The SBF has booked some 2,000 square metres of exhibition space, up from 1,425 sq m in 2018, with more space to go to the food and beverage industry.

Ms Koh added that Singapore businesses"must persist with their internationalisation efforts in order to scale up" and called platforms like the CIIE"a good avenue to reach out to the very savvy Chinese consumers". "We urge Singapore companies to take advantage of this valuable platform that could put their business at the heart of the world's fastest-growing economy."

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