The Snow Business Won’t Become the No Business

It is a longstanding tradition for old people to tell young people that winters aren’t what they used to be. The difference now is that it is obviously true—and you don’t have to be all that old to remember when winters were colder. The climate has changed, temperatures have risen and snow falls less frequently.

For many ski areas and ski towns, this has been bad news. It has been bad, too, for the makers of winter recreational equipment, as well as for companies in the business of removing snow. So it is natural to think that, with winters expected to keep warming, snow business will turn into no business.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law.

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