Toyota doubles down on EV investment at North Carolina plant as rivals pull back

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Toyota (TM) is now doubling down on building out its battery capacity in the US.

) is now doubling down on building out its battery capacity in the US. On Tuesday, the automaker announced it will be expanding its investment at its North Carolina battery manufacturing plant by nearly $8 billion, an investment that will also add approximately 3,000 new jobs. Toyota says this new investment brings its total outlay to the upcoming facility to $13.9 billion, with 5,000 jobs created in total.

Toyota Motor Corp. CEO Koji Sato, standing in front of the sporty FT-Se, speaks during a briefing on the media day at the Japan Mobility Show in Tokyo, Wednesday, Oct. 25, 2023. “Just like the fully autonomous cars that we are all supposed to be driving by now, EVs are just going to take longer to become mainstream than media would like us to believe,”That being said, Toyota’s new CEO believes EVs are still vitally important for the Japanese automaker as it builds out its gameplan for the future, though he is cautiously optimistic.last week at the Tokyo auto show. “But we are not going to launch something imperfect just because there’s a deadline.

 

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