launched a slew of new products in a Monday night event the company dubbed"Scary Fast." The event focused on the reveal of Apple's new Mac lineup, simultaneously showcasing the company's next-generation computer chips.
This next generation of chips, called the"M3 family," features what Apple refers to as"industry-leading 3-nanometer technology" and faster, more efficient GPUs, the kind of computer chip used to powerThe new lineup ranges in cost from $1,599 for a standard 14-inch MacBook Pro with an M3 chip, to $4,000 for the 16-inch Pro, loaded up with a terabyte of storage, the M3 Max and 48 gigabytes of RAM.
Though the company dropped the price of its 14-inch MacBook Pro with the M3 chip to $1,599 from $1,999, Munster noted that Apple also dropped the 13.3-inch MacBook from the lineup. That computer, at $1,299, was considered the entry-level Mac."That's the magic of Apple, setting the table to get consumers to stretch to higher priced products," Munster wrote.
To Munster, the bottom line of the event is that it should give a boost to Mac sales growth for the December quarter.analysts are expecting."About 9.2m people watched the first game of the World Series. Compare that to about 4.2m people that watched Apple's Scary Fast Event on Youtube."
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