Apple's holiday-quarter forecast faces threat from Huawei, weak China market

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Apple investors will have one big question when the world's most valuable company reports earnings on Thursday - will Huawei's resurgence in China dampen its...

- Apple investors will have one big question when the world's most valuable company reports earnings on Thursday - will Huawei's resurgence in China dampen its holiday-quarter expectations?

"Strength of the iPhone 15 cycle is the key question heading into the December quarter," Bernstein analysts said, adding that they expected "muted" sales of the device due to a lack of new features, strained consumer spending and competition from Huawei. But there are signs of an economic pick up in China. Data released last month showed the economy grew at a faster-than-expected clip of 4.9% in the third quarter - though less than the 6.3% expansion in the second quarter - while consumption and industrial activity also surprised on the upside in September.

Overall revenue is still expected to tick down nearly 1%, dragged by continued weakness in sales of the iPad and Mac, which are expected to fall 15% and 25%, respectively. The stock market is approaching a 'once-in-a-generation' buying opportunity as profits are about to take off almost everywhere, investment firm says

'It's not that Huawei is superior, it's that Apple is inferior': What the Chinese internet is saying about the iPhone 15

 

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