Founded in 2010, Wana Brands has been a leader in cannabis edibles in the United States. Now, it’s preparing to reach international consumers through a partnership with Swiss company Alpen Group, which will manufacture THC gummies according to Wana’s formulations. They’ll be sold in Switzerland as part of a nationwide experiment that will help regulators there learn more about the impact of marijuana legalization.
“We actually have a team going over in the next month or so to train their team on how to make the gummies,” she said, adding the edibles will be made by Alpen Group’s pharmaceutical arm, Aplex Pharma. Beyond that, Alpen Group will follow Wana’s standard operating procedures and produce a product “almost exactly the same” as you can get locally, she added.
“The other thing that is different — and I would say enlightened — is that they haven’t put a huge taxation burden on the program, so there’s no what we would call in the United States, ‘sin tax’ like you have on alcohol or tobacco or cannabis,” Whiteman said.