Google says its Gemini AI is ready for business

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Artificial Intelligence (AI) Nouvelles

Gemini,Google,Google Gemini

Cloud chief executive officer Thomas Kurian has shown how Google’s most powerful AI model, Gemini, can be used to create advertisements, ward off cybersecurity threats and spin up short videos and podcasts.

Google unveiled a host of updates to its artificial intelligence offerings for cloud computing customers, emphasising that the technology is safe and ready for use in the corporate realm, despite recent stumbles in consumer-facing tools.

The company is rolling out the use of Google search results as a source for the AI model’s answers, thereby providing greater accuracy and freshness, Kurian said. Google reported the first full year of profitability at its cloud unit in 2023 and hopes to use its prowess in AI to close the gap with rivals.

Google said the chip will perform better and be more energy efficient than existing models. Kurian called the technology “a major new advance.” Google’s chief rival in artificial intelligence, the Microsoft-backed startup OpenAI, is also courting corporate customers. OpenAI now has more than 600,000 people signed up to use ChatGPT Enterprise, up from around 150,000 in January, Chief Operating Officer Brad Lightcap said last week..

Those controls will now be augmented by the ability for corporate clients to ground Gemini’s responses in Google search. Google Cloud’s app developer platform, called Vertex AI, is adding new features underpinned by Gemini 1.5 Pro, which Google has said has the “longest context window” of any large-scale AI model.

Cloud customers can upload marketing images and other media to Google Drive and ask the AI model to create new content such as a slideshow or a podcast based on a brand’s style. The company also rolled out a series of Gemini applications for cybersecurity, which Google says will help clients analyse threats and address potential vulnerabilities. The features build on Google’s $5.4 billion acquisition of cybersecurity firm Mandiant in 2022.

 

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