You know what’s a bit off? Going on a date with someone new, then them ringing you for three days running to see how you enjoyed yourself. Or if you want to go on another date. And if you don’t, why not? What did they do wrong? Was it something they said? No one wants a needy new partner, right?
There are varying degrees of intimacy in this new connection though we’ve hardly even met. The bank’s letter is warm and fuzzy: “We would love to hear about your experience with term deposit”. My experience? I kissed my money goodbye for six months and got a confirmation letter. “We’re proud to have had you as a customer.” That’s very flattering.
These companies are all asking something of me. The bank wants to know how likely I am to recommend their services to family and friends , the super fund wants to know how satisfied I am . Most of the feedback requests come down to a rating from 1 to 10, the last being “highly recommend”. But here’s the weird bit. I’m sure the companies know by now how annoying their feedback requests are – but they just keep doing it. Does the chance of driving your customers to distraction outweigh the benefit of asking them to fill out your surveys? And if they know that it all takes up the “valuable time” they keep mentioning, why don’t they offer more incentives?