Hazard ahead: Are cuts at Tesla a warning sign for the EV market in Canada?

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Tesla has hit a series of roadblocks, including increased competition and declining sales. The company announced Monday it is slashing 10 per cent of its global workforce.

Eric Rondeau is the vice-president of government affairs at Club Tesla Quebec, a group of owners and enthusiasts aiming to boost electrification and raise awareness about the benefits of electric vehicles . He bought his first Tesla more than a decade ago.

To be clear, the sector is still growing, but the pace of sales, including in Canada, is now more sluggish. The issue of particular concern to some would-be buyers surrounds reliability and battery life. Manufacturers say they are investing in new technology, but that in a country with unique challenges, such as a vast highway network and cold weather, there is an even greater need to build a reliable and extensive charging network.A large share of EV buyers have been early adopters – those keen to embrace the technology, despite higher price points.

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