Tiffany Masterson believes in a simple lesson: Sometimes, you need to trust your gut — even when everyone around you says you're wrong.. At the very beginning, her friends and family thought she was making a huge business-killing mistake — with her company's name."My best friend said, 'No way ... I gotta tell you, I hate it. I don't like it,'" Masterson said on a recent episode of NPR's"" podcast."My mom didn't like it.
Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly"I googled it, and a video came up of animals in South Africa eating marula fruit off the ground, fermented, and they were stumbling around," said Masterson."So the implication was they eat the fermented fruit they'd get tipsy."
In the end, she trusted herself — and it paid off."I couldn't listen to other people, because then where do you go with that?" said Masterson."Then, I wouldn't trust any choices I made ... So I just went with it.
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