Bumble's billboard ads sneered at celibacy as an alternative to dating — and the company got stung

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SAN FRANCISCO (AP) — The dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online.

SAN FRANCISCO — The dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online.

Women on social media castigated the company for suggesting celibacy isn’t a valid personal choice. Some online critics read the slogan as reflecting patriarchal notions that women should be willing to have sex with men even if they don’t want to., Bumble said it is removing ads that it called a mistaken attempt to “lean into a community frustrated by modern dating.

 

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