Google tweaks the business of clicks

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The gatekeeper of the internet is revamping its most important product, but it's not clear how advertising fits into AI-infused answers.

AI-generated answers to web searches stand to replace a flurry of clicks. Neat summaries and, eventually, distilled explanations of complex tasks as well as answers to multistep queries will come out the other end of a Google Search bar.The new format, with an AI overview followed by sponsored ads, effectively buries the 10 blue organic links that built Google's business as well as the sponsored links that used to make up the bulk of Google's search advertising.

For years, Google has soft-launched its zero-click capabilities by slowly expanding its search modules with info boxes from Wikipedia, weather, maps, reviewed places, people, movies, and much more. In space no one can hear you scream. And in an AI-powered conservational answer engine, no one can hear you click. Perhaps we may be telling our kids about "browsing" someday. And so marketers will have to resort to other forms of measurement.And Google has an array of platforms to condition customers on new AI services, to test out how they perform, and to experiment with advertising formats.

The company does have incentives not to blow up the ad-supported search model. If fewer websites are able to publish high-quality content without dependable ad revenue, then the quality of Google search results will suffer. Considering that Haley said Trump was unfit to be president, many people accused the former South Carolina governor of being a hypocrite.Here's How Jennifer Garner Feels About All These Ben Affleck and J.Lo Divorce ReportsAnya Taylor-Joy Wears ‘Cheeky’ Lace-Up Dress That Leaves Her Backside Partially ExposedWhat Happens if Trump is Convicted in NY Trial?

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