What The EV Industry Can Learn From The 350 Diesel

Years ago, I would regularly visit my grandfather and grandmother about 60 miles away from home. When I got an EV, my grandfather offered to let me plug it in to help cover the cost of visiting, and I was happy to let him do that. He even worked with me to wire up a 240-volt plug in his garage to get faster charging! He seemed pretty supportive of my EV.

But, in the U.S. market, diesel hasn’t always held this pristine image that the pro-ICE crowd sees it having today. More importantly, the story of how diesel engines betrayed a generation of drivers and left them distrustful of the technology has some important lessons for the EV industry today.In the late 1970s and early 1980s, drivers were struggling with high gas prices like they often do today.

The reason GM’s diesels sucked so badly was that they rushed them to production and cut some important corners. One engineer warned GM that the design wasn’t ready, but they ignored his warnings and forced him into early retirement. The problem? GM started with a gasoline V8 engine design, but refused to upgrade the head bolts to compensate for the much higher pressures involved in pressurizing fuel into combustion instead of starting the combustion with a spark plug.

Overall, the biggest problem was that the reputation for bad reliability and life damaged the reputation of passenger car diesels in the United States for decades after. Until the mid 2010s, when Volkswagen introduced “clean diesels” , people were afraid of diesels in smaller cars from all manufacturers. Some even say that Olds diesels were responsible for modern lemon laws.

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