How Canadian companies are connecting sustainability to ROI

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Sustainability,ROI,Strategic Investments

If your business is missing a sustainability strategy, there may be a hidden negative impact to your financial returns

When it comes to sustainability, it’s a lot easier for businesses to talk about ‘going green’ than actually make concrete changes that make a meaningful difference to the planet.

“For many, sustainability is going from a ‘nice to have’ to a ‘need to have.’ Brands that have no sustainability programs may find their growth negatively impacted over time,” she adds. In the digital realm, Genius Solutions is a company that works with companies to give them the tools to track how they’re doing to meet environmental goals like energy usage, waste and emissions.

“Successful sustainability programs require buy-in from leadership, realistic goals, and tools for tracking progress,” he adds, pointing to organizations like Clean50 and Smart Prosperity Institute that offer helpful resources for businesses looking to become more sustainable. “As a mission-driven company we realized that the work involved in delivering on our sustainability, animal welfare and transparency commitments was massive and we needed dedicated team members,” says Prehogan, who is now one of the members of this five-person team that drives the strategy behind their sustainability, transparency and animal welfare programs. “The team works cross-functionally across our organization to integrate sustainability into everything we do.

 

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