How Feedonomics Helps Retailers Thrive in an Evolving Market

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Feedonmics retail consumer behavior

Over the past few years, consumer behavior has shifted in many ways. For example, online shopping remains a key part of a brand’s success, as does the in-store experience. And buy online, pick up in-store, a service born during the pandemic, remains popular with shoppers, while consumers are craving quicker delivery times.

With brick-and-mortar stores experiencing a resurgence in foot traffic and digital commerce here to stay, retailers are now navigating a hybrid shopping model, seamlessly integrating physical and online shopping to meet consumer buying behaviors and expectations. Consumers’ new shopping mindset is now fueled by a desire for speed and convenience. This shift has been driven by retailers and marketplaces innovating out of necessity to survive the pandemic.

Consumers shop in a lot of ways — in stores, through search, on brand websites and through social media, affiliate programs and marketplaces — and in order to have their products discovered regardless of the channel, retailers need to optimize their product data to enable better search accuracy for shoppers.

Simply put, by partnering with Feedonomics, businesses can focus on their core operations while ensuring their product data is optimized and their e-commerce channels are efficiently managed, resulting in improved performance and better outcomes.Feedonomics offers the Omnichannel Certified Partner Program, connecting merchants to a vast network of agency and tech partners.

Additionally, its alpha feature lets users specify a prompt and directly incorporate the results into the feed. This approach speeds up time to market by handling much of the grunt work at scale, while also reducing operational expenses.The mounting trend of instant commerce refers to the ability of store-based retailers to surface their in-store inventory on various online channels and offer fast, same-day delivery. With McKinsey & Company research showing that 90 percent of U.S.

 

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