One of the interesting findings is how the delivery company chosen to handle the last mile impacts shopper choices.
Looking at the Sub-Saharan Africa region, where SA and Nigeria responses featured, three elements stand out. The first is how important smartphones are forThis makes sense given that there are 489 million unique mobile subscribers and 287 million mobile internet users in the region,Mobile applications are also proving popular in the region, with DHL noting that the next big trend will be social ecommerce, with platforms like TikTok and the like being used to sell products more effectively.
The report also points out the impact of two Chinese ecommerce platforms, both of which have launched in South Africa to great effect – One of the final elements worth touching on from the report, and of particular interest to DHL, is the impact that the delivery company handling purchases will play in decision making. Here 71 percent of respondents from SSA want to know the delivery company before completing a transaction.