Cupertino farmers market at De Anza College gets new operator

The Mountain Fresh produce stall at the Cupertino Farmers’ Market on Sunday, July 28, 2024. A new farmers market association will manage Cupertino’s weekly farmers market at De Anza College, a month after the original operator, West Coast Farmers’ Market Association,to another part of the city before August. That’s when the Pacific Coast Farmers Market Association takes over market operations following an agreement with the Foothill-De Anza College District.

While the average farmer market goer probably won’t notice a change, longtime vendor Jerry Andrade will. “I feel for him,” Andrade said recently at the market, standing under the fluorescent white tents that cover his fruit stands. “Hopefully it turns out OK.” The district’s board of trustees initially considered a bid proposal from Pacific Coast, but had rejected it following objections from West Coast supporters and Lami, who said he was confused by the arrangement and didn’t realize his market was open for bids. The board ended up awarding a contract to Pacific Coast anyways.Lami asked the City of Cupertino to help him find a new location, which city staff have done in the past.

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Cupertino farmers’ market searches for new locationThe West Coast Farmer’s Market Association has less than three weeks to find an adequate space to hold dozens of vendors and hundreds of residents who attend the weekly event.
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