Adapt or die: How the death-care industry is adapting to the modern consumer

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The death-care industry, like any line of work, has had to learn to adapt to an evolving consumer and environment. But with a funeral home being a unique type of job, it does bring its own set of challenges.

The first time we planned on chatting with Paul Gaudio for this story, he called at the last minute and asked if we could reschedule, saying he was picking someone up for work.

Shawn Davidson owns and manages Carruthers and Davidson Funeral Home and its multiple locations in and around Wasaga Beach, Ont. Today, Gaudio says the profit in the business comes from service charges, including renting out the space in a funeral home for a service, or having staff help with any memorials or events.Having spent 32 years in the industry, Gaudio has worked under both a corporate structure, where one single entity owns several funeral homes and cemeteries, and with homes with independent owners.

"I have a salary, so there's no motivation to push anything on people who come in," Gaudio said, adding that most funeral directors understand it's tough for people to spend large amounts of money for what's essentially a one-time usage. It's part of an evolution for Davidson and Gaudio – one that any industry deals with – where those who are in it have to adapt to changing times.

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Statistics on the Ottawa Police Service's crime map show 1,016 vehicles have been reported stolen in Ottawa so far in 2024, including 43 in the first 13 days of August.One of the casualties of Friday's rainstorm was Babar Books, a beloved bookstore in the heart of Pointe-Claire Village that is now dealing with the loss of hundreds of books.

 

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