Cheap eats and family beef: Why Market Basket's a whole thing in Greater Boston

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Perhaps no Boston-area retailer invokes fiercer loyalty among its customers than Market Basket. If you’re a regular, the bright-red and white sign is a beacon for bargains. Fans of Market Basket swear by the chain's low prices and friendly service, but the loyalty goes deeper than a weekly shopping trip.

Market Basket employees protesting in support of Arthur T. Demoulas during the grocery chain's 2014 ownership struggle.

Fans of Market Basket swear by the chain's low prices and friendly service, but the loyalty goes deeper than a weekly shopping trip.“It was fun when market basket opened in my neck of the woods and it felt like I was stepping into a 90s time capsule. Multiple registers v staffed with cashiers, suspiciously low prices, tile floor reminiscent of 90s grocery stores, etc.

If you’re looking to brave the cart traffic, people we spoke with at the Chelsea Market Basket location offered some tips on proper cart etiquette, with some comparing the experience to driving on the state’s busy roads.Data show the grocer's prices were about 18% lower than its Boston-area competitors. That means a family who spends $250 each week on groceries would save $2,300 each year by shopping at Market Basket compared to other stores.

His sons, George and Telemachus “Mike” Demoulas took the market over in the ‘50s, and expanded operations into a chain of stores. When George died in 1971,. The families of the two brothers sparred over how the growing empire was shared, leading to court and boardroom battles through the coming decades.

The protests started in Chelsea on July 18, 2014. Workers, managers and customers alike took to the store parking lots to picket in favor of their beloved “Artie T.” As the strike spread, thousands boycotted the store, and shelves were left nearly empty.

 

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