Lego CEO: Building sets are gaining share in a tough toy market

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Digital Capabilities,Toy,Lego

Lego CEO Niels B. Christiansen serves up an earnings report that bucks the trend in the toy industry.

The maker of the iconic Lego brick reported Wednesday that first-half revenue rose 13% year over year to 31 billion dkk . Operating profits increased at a faster pace, up 26% to 8.1 billion dkk , despite investments in areas like new stores and digital." clearly taking market share in a toy market that's not growing right now," Lego CEO

Only four of the 11 toy "super-categories" experienced sales growth from the G12 countries, underscoring the pressure the category is under. The warning comes as Arla hailed ‘robust’ trading over the first half of 2024, boosted by its brands, including Lurpak and Arla Protein.Tract Closes Acquisition of 2,069 acres in Buckeye, Arizona

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