Fortescue CEO's challenge to the mining industry

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Dino Obranto throws down the gauntlet at MINExpo 2024

As Fortescue announced several billion dollars worth of deals with equipment manufacturers at MINExpo 2024, all attention was on the Australian miner. With a focus that now includes energy, autonomous technologies and achieving "real zero" by 2030, the company sees itself as a major disruptor – with some justification.

We give our people no other choice than to be successful in a different product. With the very first concept of a green truck, it took us less than 100 days to deliver. It didn't go for very long, and it didn't look great, but it went, and it proved a lot of doubters wrong. Here we are 24 months later with a product that looks the part, and you can order it now.Q. Would you say you operate more like a tech company, like Tesla, for example?Absolutely.

 

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