Former Nintendo insiders say the company has learned from all the memes from the Switch launch

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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.

, let's take a moment to recall the launch of the original Switch... and all those memes. that came with it. The hilarious tease for the console was very Nintendo, but it seems the company was a bit put out.by posting an image of someone dressed as Mario pulling back a curtain. It looked weird and creepy, and the memes came fast and without mercy, with many comparing the image to the shower scene from Psycho.

"The person that had this idea was the former head of social. This person commissioned a photoshoot for the Mario costume character in the office to go... They basically staged a photo of the Mario costume character going behind the curtain and doing the thing." "It caused some concern actually," she added."Because, of course, Nintendo doesn't want to not manage people's expectations and this was too much in the zone of speculation. What could it be? too much of a tease for something as big as a console reveal? So it didn't go over too well. Then, of course, it got memed into oblivion and people were kind of upset about it, honestly."Ellis added:"You always need more assets than you think you do.

But he suggests Nintendo will be better prepared for the presumed upcoming launch of the Switch 2, or whatever Nintendo's next console will be called."There's always some spreadsheet," he said."Here's every single asset we need, every single sizing, every single use. And I think in that case they must have just missed out, because why else otherwise would they be taking a last-second picture of Mario in the shower. They'll be on top of it this time.

A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

 

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