Cristiano Ronaldo Invests in Personalized, AI-powered Supplement Company Bioniq

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Soccer player Cristiano Ronaldo has invested an undisclosed amount in personalized and AI-powered supplement company Bioniq, which features probiotics and more.

This round follows a $15 million series B in July and brings the company’s total valuation to $82 million. Bioniq, which has grown its member base more than five times this year, employs a user quiz andalgorithm backed by years of blood biomarker data to create a daily, personalized formula for each user. Each version, made up oflegend said in a statement. “I have been using their products myself for almost three years.

This is not Ronaldo’s first foray into wellness investing, as he also backs and is a global ambassador for health-tracking device brand Whoop. “Cristiano Ronaldo is the perfect partner and shareholder. As the ultimate embodiment of performance and longevity, Cristiano fully aligns with the values and mission of Bioniq,” Vadim Fedotov, Bioniq cofounder and chief executive officer, said in a statement. “We are thrilled that the world’s leading athlete and advocate of a healthy lifestyle has made Bioniq part of his journey since 2022. His personal experience with our products reinforces his belief in what we’re building.

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