The five-day event will feature a range of experiences and educational opportunities for both consumers and professionals. “Our goal for this summit is to educate and engage,” said Patrick Chalhoub, group president of Chalhoub Group, in an interview with WWD.
Laurent Duffier, managing director of L’Oréal Middle East, said the timing of the event was right for their business. “This is coming at a perfect time, where the beauty market in Saudi is witnessing a major evolution, driven first and foremost by an affluent Saudi consumer, who is young, connected and digital savvy.” He added that while consumers are learning, brands also have the opportunity to listen. “It is key to keep in mind ‘localization.’ What works in Europe or in the U.S.
Hasmik Panossian, managing director of Sephora Middle East, said the region is quickly embracing clean beauty, highlighting growing consumer demand for products that deliver high performance without compromising values. “Our customers are more conscious than ever about the ingredients they use and are seeking products that deliver high performance without compromising their health or the environment,” Panossian said.
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