The news Morgan Stanley raised its Amazon price target Monday to $230 per share from $210 — implying 16% upside to Friday's close. The analysts cited the company's continued strides in lowering costs throughout its retail business. After Amazon reported beats last week on third-quarter earnings before taxes and interest and its Q4 guide, Morgan Stanley analysts raised EBIT expectations for the e-commerce and cloud giant by 10% to $84 billion next year and by 6% to $102.5 billion in 2026.
Davidson analysts said Amazon, which they rate as a buy, is one of the hyperscalers poised to see the most return on investment from its AI-driven build-out. That's because, for the first time since AI started booming, Amazon has "now retaken the lead" in outpacing competitors in AI spending growth by redirecting capital from retail to AWS, the analysts wrote.
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