Black Friday trades: These retail stocks typically gain the most during the holiday season

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A subset of retail stocks outperform their peers and have historically posted sharp gains in December.

A handful of retail stocks stand to benefit more than others as the holiday shopping season gets underway in earnest on Black Friday, if history is any guide. This holiday shopping season might see strong consumer spending, according to Goldman Sachs. Nearly 60% of 1,000 consumers surveyed plan to spend the same or more on holiday shopping compared to last year, analyst Brooke Roach wrote in a report released Sunday. Lower income households plan to raise their spending, Roach added.

mountain Bath & Body Works stock. The Columbus, Ohio-based chain raised its full-year forecast for adjusted profit on Monday, while also reporting a smaller-than-expected drop in annual sales. Executives cited strong holiday shopping trends as a tailwind. Clothing retailer Abercrombie & Fitch also turned up. Shares have soared more than 64% in 2024. Shares have historically gained nearly 3% in each December over the past three and five years, the FactSet data showed.

 

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