Couple launched a T-shirt side hustle that got endorsed by Oprah—their business could bring in $300,000 this year

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Ashley and Kenny Green started apparel company Kaans Designs while Ashley was on maternity leave. Now it’s a profitable business with a rare “Shark…

Photos are important. Ashley Green learned that when she was 21 years old: Her mom died suddenly, leaving her with only one picture of them together.

The Greens, both 38, launched their company from their garage in Fort Wayne, Indiana, as a side hustle: Ashley was a high school teacher and Kenny was a social worker. They used a $200 investment from Ashley's dad as their seed money, she said.Ashley started working on Kaans Designs full-time in 2017, and Kenny alternates between doing the same and taking up other full-time jobs as needed, Ashley tells CNBC Make It.

But she and her husband were struggling to keep up with demand, and they wanted help establishing more product lines."The issue is expanding our product category," said Ashley."Once they go through the sets, they don't have anything else to buy."Four of the judges dropped out without making an investment offer.

Graves offered the Greens a $75,000 loan, rather than an investment, in exchange for 10% of Kaans Designs' equity. He also asked John, the founder of apparel company Fubu, to join the deal purely as a mentor.keep as much ownership of their business

 

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Couple launched a T-shirt side hustle endorsed by Oprah—their business could bring in $300,000 this yearAshley and Kenny Green started apparel company Kaans Designs while Ashley was on maternity leave. Now it’s a profitable business with a rare “Shark…
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