What Data Is Telling Us About the Booming Business of Developing Artists On the Road (Guest Op-Ed)

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Recent data from Live Nation & more confirms that developing artists are key drivers of industry growth. Read more about the booming business below.

As the global music market is expected to explode in the next few years and pass the $100 billion mark, according to Goldman Sachs, developing artists have increasingly become the focus of labels, streaming services, brands and promoters -- all of whom are eager to discover and partner with the next rising star. Recent data confirms that, for the first time ever, developing artists -- including DIY musicians and artists without labels -- are key drivers of industry growth.

Bandsintown's data confirms fans' passion for new artists, as well as this growing emphasis on developing artists. Fifty million registered users and 130 million unique monthly interactions with active music fans have made Bandsintown a trusted industry source of data gathered from millions of concert-goers and agnostic of any specific geography, promoter, or ticketing platform.

 

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