What 4 prominent female leaders want from their employers - Business Insider

, brand leadership expert and author of the book"FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.""By connecting what's personally important to someone with the purpose and values of the organization, companies create meaningful relationships with employees and align their efforts with the brand."

Yohn elaborates,"An example would be how Airbnb opens the café in its headquarters to employees' families, even for dinner. This helps working parents, as they don't have to worry about rushing home to prepare a meal or to spend time with their children. And it is a terrific expression of Airbnb's brand mission — to help you feel that you belong anywhere — and its core value of hospitality.

, a real estate firm that works with women-focused brands such as Soul Cycle, DryBar, and Sephora, remarks,"Exceptional employees, the most valuable assets for an employer, want to know they matter and that the work they are creating is meaningful and will last beyond their time spent at the company. It must be personal. During extremely difficult situations or in the midst of managing a crisis, it is critical to have empathy. Not just express empathy, actually have it.

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