CNH Industrial CEO on farming after diesel, competing with John Deere - Business Insider

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One of the world's largest industrial giants is gearing up for life after diesel, and electric vehicles are not included

The former automotive executive was recruited by CNH Industrial, the conglomerate behind many well-known agriculture and heavy machinery brands, in August. When he arrived, his work was already cut out for him.

But with an increasingly tight labor market — and the necessity to wean a carbon-dependent industry off of fossil fuels — the agriculture of the future won't look like past centuries. "We are in a heavy duty environment," Mülhäuser said. "Our thinking is that, will there be electrification with batteries? Yes. For applications where you don't need a high degree of autonomy, in urban environments where you only have to go a couple hundred miles a day, and where you don't have to carry 30 or 40 tons.

 

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