After its recent deal for Fitbit, the $16 billion question many investors are asking is: What will Google buy next?
Health: Teladoc There are plenty of potential reasons why Google bought Fitbit, but bolstering its nascent health and wellness capabilities are at the top of the list. After all, Google has proven it’s not overager to compete with powerhouse Apple AAPL, -0.14% on consumer hardware, so looking at the Fitbit deal simply as another foray into wearables is missing the full picture.
Fintech: Square Another logical play for Google would be to push ambitiously into digital payments and banking via Square SQ, -2.12%. Square started with a focus on credit and debit card acceptance gadgets for smartphones, but has since branched out into payment processing via point-of-sale hardware that mimics cash registers as well as inventory management systems and even a capital and financing arm to offer clients small business loans.
Streaming: Lions Gate With competitor Amazon.com AMZN, -0.16% becoming an established content provider — 47 Emmy nominations so far — and with Apple TV offering an ambitious programming lineup that includes the star-studded astronaut biopic “For All Mankind,” the pressure is on for Google.
Cloud computing: Teradata Though it would offer less fireworks than the three ideas above, Teradata TDC, -0.85% would be in many ways a much more realistic — and instantly impactful — deal.
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