Research firm Nielsen to split into two separate publicly traded companies

, the media research firm famous for its TV ratings, on Thursday, announced plans to split into two independent publicly traded companies."Both the Global Media and Global Connect businesses are independently essential to the industries they serve, but each business has unique dynamics," CEO David Kenny said in a statement.

Following the separation, Kenny will stay on as chief executive of the Global Media business and a search is on for a CEO for the Global Connect business. As part of the split, the company plans to cut its dividend. Beginning with the company's next dividend payment in December 2019, Nielsen will reduce its quarterly cash dividend payment to 6 cents a share from 35 cents a share. The dividend is payable on December 5, 2019, to shareholders of record at the close of business on November 21, 2019.

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