Business Insider Intelligence attributed this shift to a renewed focus on Fitbit's health services segment, namely the expansion of its employee health coaching and benefits services through Fitbit Health Solutions — which Google now gains access to, giving it an inroad to the massive employer-sponsored insurance market: More thanAs Google enters the employee benefits space, it can differentiate through one of its biggest strengths: data...
Google's ability to aggregate and analyze millions of points of data could be a huge value-add in the healthcare sector, as it can empower predictive analytics and fuel personalized health interventions. This competitive edge has enabled Google Cloud to make inroads as an enterprise tech contractor for healthcare organizations — and we could see the company make similar strides in the employee benefits space.
And with employer health spending on the rise, Google could further edge out the competition by leveraging its data prowess to help lower the costs of care for people living with a chronic illness. US employers are set to experience a jump in medical costs next year — nearly double the rate of inflation — which could provide a growth window for innovative digital health companies capable of driving down costs of care.
But Google and Fitbit will need to navigate consumer trust concerns regarding how private health data will be utilized by the tech giant. There are already
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