than tell people about them. This “self-promotion gap” appears to grow with age, with older women being 20% more likely to want to blend in and downplay their strengths. This means that the women who are most advanced in their careers, and likely have the most accomplishments, are the least likely to talk about them.
, noting that women are starting companies at a rate of 1.5x times higher than the national average but male-owned businesses receive 23x more VC funding., I’ve had to consciously and continually fight against my natural instinct to downplay the many successes that my company Kuli Kuli has experienced. When someone asks me what I do for work, I often want to say “I work at a natural food startup.
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