How Food52 grew a food blog to 16 million readers and $100 million - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

Food52 hit 16 million readers in 10 years. The founders walked us through a $100 million growth strategy that goes way beyond content. (by eustaciahuen)

Turning a blog into a lucrative business involved a measured approach from Hesser and Stubbs. Since the company "never had a lot of funding," Hesser said, "any aggressive expansion we've had was the result of proving out a concept and expanding organically.". Before its launch, they collected email addresses through a splash page for the beta site. Thousands signed up, so Hesser and Stubbs knew they had generated some buzz. Merrill Stubbs.

As a result,"we were able to give people a voice beyond participating in our recipe contests or in the comments section," Stubbs said.At this point, Food52 had raised its seed round — a feat that's particularly impressive in 2010. To make sure the new plan was viable, the company had already started doing a trial run on a third-party platform in 2012.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

16 unbelievable 'luxury' items that actually exist - Business InsiderEver wanted a designer condom or a gold toothbrush? Well, you're in luck, because those — and a number of other fancified items — are very real. jurylady5 🤮 A dolcegabbana umbrella with an eagle head handle isn’t luxury, it’s essential...for 1920s sartorial enthusiasts and incognito wizards
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »