The core business model is geared toward harnessing the trend of apparel personalization and adopting the made-to-order manufacturing model. With more made-to-order apparel options, more quality clothing will be designed and less waste created.
working conditions and living wages. Designer Sheri Turnbow is inspired by her southern upbringing and classic feminine styles.Prior to launching her own company, Turnbow worked as an agent in the fashion industry. After moving to Washington, D.C., her interest in non-profit organizations peaked. “I actually took a two-year job at an organization that focused on a lot of different things,” she explains, “but HIV AIDS is one of them, clean drinking water for kids in Africa and other things.
grosgrain ribbon straps, as investment pieces meant to be wardrobe staples and cherished for years to come.Turnbow pivoted using her early career knowledge of the fashion and retail business and her more recent experience in corporate engagement and business sustainability. She created a brand and a company that utilizes what she’s learned over the years in both fields. “I also launched an ecommerce store that required custom coding to allow for the personalized orders,” she smiles.
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