Battle of the Redstones continues despite CBS Viacom merger

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Battle of the Redstones continues despite CBS Viacom merger.

. Industry observers have been expecting such a combination for years, but as negotiations dragged on, the finalization of the merger met with lukewarm market sentiment, though the stocks gained a little upward momentum on the final day of trading separately.

She added: “The stock price is a reflection of people’s doubt about whether it’s good for the shareholders or not.” Keryn Redstone said Viacom and CBS are simply late to the game when it comes to competing with tech giants and Walt Disney, and that ViacomCBS is now being forced to support its own streaming services without the catalog of programming it would need to become competitive in the red-hot market.

 

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