“Klaus,” a story of how Santa came to be, is Netflix’s first original animated film and part of an effort to build a library of family programming as it competes with new streaming rivals including Walt Disney Co.
“Klaus” has attracted high repeat viewing that is not included in the nearly 30 million figure, Netflix said. The number reflects viewership over the first 28 days since its Nov.15 debut. The world’s largest streaming service, Netflix boasts more than 158 million subscribers around the world. But it is facing new competition, particularly from Disney, which has been removing its movies from Netflix and putting them on the Disney+streaming service.
The company plans to release several animated films for kids and families next year, said Melissa Cobb, Netflix’s vice president of original animation. They include the comedy “The Willoughby’s,” an adaptation of a children’s book, and musical “Over the Moon.”
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