Jaws dropped when Netflix offered Chris Rock, who hadn't performed stand-up comedy in nearly a decade, a whopping $40 million to return to the stage in two specials. About a month later, the platform backed up the Brinks truck for Dave Chappelle, too, when it reportedly paid the comedian around $60 million for three stand-up specials of his own.
As Netflix began to lock down in-demand creators, traditional studios scrambled to find ways to keep their top talent in-house. One way they did that was by getting creative and banding together the various arms of their companies for cross-corporation deals. Viacom led the way by inking a broad content partnership with Tyler Perry that encompassed TV, film and shortform video projects across various Viacom networks.
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