This story requires our BI Prime membership. To read the full article,Amazon's investment in one-day shipping is likely going to result in higher long-term profits, despite the initial costs to build it out, Morgan Stanley wrote in a note Thursday.
The note is the latest in a string of bullish analyst notes about Amazon's one-day shipping initiative. Amazon is spending billions of dollars in making one-day shipping the default for its Prime members. Morgan Stanley is convinced the investment will pay off in a big way.
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