How Gwen Jimmere launched her hair care business with just $32 - Business Insider

," and in the movie, he takes an aluminum soda can, puts it into a tub of hair relaxer — I had to use it on my hair to straighten it for like 20 years at that point — and the can disintegrated within a few minutes. It just really freaked me out ... I thought to myself, 'Well, if our skin is our largest organ, and it's porous, and anything you put onto your skin has the ability to go into your body ...

, which owns 5% of the company. But we were self-funded up until last year ... I took my little $32 and I bought some ingredients and some products, and I took it down to the local open air market. [My son] was a baby then, and he was cute, and I would use him to drive traffic to my little table. And then I would sell people my products, and I would take the money that I made and I would pay my bills, and also buy more raw material and more ingredients.

It was a five-step product. It was a shampoo, conditioner, a deep conditioner, a detangler, and it does the work of a leave-in conditioner all at one time, in one product. It's called the Moroccan Rhassoul 5-in-1 Clay treatment ... [and] My mother kept pressing me. She kept saying, 'You know what, one day you're going to look on TV and some big brand is going to be selling your product and you won't be able to do anything about it because you didn't protect it.

"A few weeks later, I got another call from the patent office. [They] said I was the first African American woman to have a patent on a natural hair care product."

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