The average price for a sponsored post on social media is expected to drop between 15% and 25% in the near term, according to a new report from the influencer-marketing firm IZEA.
During the last recession, the average cost of a sponsored post fell by 62.7% between 2008 and 2010, according to IZEA's data. The influencer-marketing industry was much smaller at that point, and its losses had a limited impact on the advertising industry as a whole. IZEA notes that social-media traffic is up in its report, but suggests that broader fallout from a slumping economy will cut into sponsored content rates going forward. and brick-and-mortar retailers are refocusing on e-commerce.
Instagram and YouTube stars are shifting strategies as some influencer-marketing sectors hit a 'standstill,' focusing on income streams like directly selling products and online coaching
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