has scheduled a virtual event for advertisers on May 11, the same date it had previously planned for its annual upfront.
An NBCU spokesperson emphasized the video event is not a replacement for the upfront, adding that it is “open to all — marketers, agencies, technology providers, trade bodies, press, and more. We will be sharing the state of the marketplace, provide developments on One Platform, unveil new offerings, and more.
Ad spending has started to disappear in recent weeks given the paucity of must-see live programming, even though ratings across the dial have surged. At the same time, millions of Americans are suddenly jobless and major industries like travel and hospitality have been decimated.
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