But there are plenty of challenges for companies pivoting to a product they’re not accustomed to making, especially in a time of logistical limitations. “We went from ideation to releasing a mask in 72 hours,” says Chris Hughes of Artifact, a small workwear company based in Omaha. “The toughest constraints have been sourcing materials and specialized equipment. Many of our suppliers have been shut down due to the pandemic... a lot of MacGyver solutions had to be made in our studio.
“UPS is a shitshow,” Goodman says frankly. “The demand for everything is so high right now, for things to be delivered, so getting them out as fast as we can is definitely a challenge.”
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